Master of None

Many times in my career, I’ve been called a “Jack of all trades.” In my fifth year working in TV news, I spent three months doing weather forecasting, covered sports when we were short-staffed, and was asked to become a co-host for a morning talk show. It’s not that I was particularly good at any of these things, but my producer kept asking and I kept saying “why not?” The talk show gig fell in my lap for just that reason. The show’s producer said I wasn’t afraid to do anything and I didn’t embarrass easily.

Turns out, those are pretty good life skills.

When I saw that ASU offered a Masters degree in a field I wanted to learn more about and my employer offered tuition reimbursement, I said the same thing: “Why not?”

Sure, there were moments in the last year when my “why not” became a “why,” and even a “how?” But, I stuck with it. I managed my time, taking my “third shift” as student after baths and bedtime.

Last week, I graduated with my Masters in Digital Audience Strategy. Now, I can proudly say this master of none has mastered at least one thing. No, not the ever-changing field of digital marketing. I like to think I’ve mastered the art of lifelong learning. And it all starts with asking the question: Why not?

Leave a comment